Real Estate Staging

Real Estate Home Staging is the process of professionally preparing homes for sale, creating inviting and appealing interiors that appeal to a wide variety of buyers. Home Staging can include interior decoration, interior design and/or interior redesign. During this process a seller’s home is also edited and organized to give it a “model home” appearance.

Redesign is the foundation upon which real estate staging is based, because the ability to correctly place furniture, hang art and accessorize will allow you to dramatically highlight the positive selling features of the home.

The staging services we offer helps realtors/homeowners stand out from their competition, get more listings for realtors, as well as sell them faster and for top dollar.

Staging Statistics

Based on a National Association of Realtors® survey of selling price vs. asking price—

based on length of time on the market:

• Homes that sold in the first 4 weeks averaged 1% more than listed price

• Homes that sold between 4-12 weeks averaged 5% less than listed price

• Homes that sold between 13-24 weeks averaged 6.4% less than listed price

• Homes that sold after 24 weeks or longer averaged 10% less than list price

In a 2004 survey of Realtors, almost two-thirds estimated that a staged home kept in

“show to sell” condition sells for a price that is between 10% and 20% higher.

-showhomes

“Staging speeds up sales in a sluggish market and can bump up prices 2% to 10% in a

moderate market. The biggest advantage occurs with luxury homes or in a market

with bidding wars over properties, where effective staging can boost prices by 30% to

50%.” -Wall Street Journal 04/30/04

According to the National Association of Realtors, for every dollar sellers put into

staging, the sellers get $4.00 back. The average increase over the listing price is

6.32%, enough to cover your realtor fees. On a $500,000 house the added value of

Staging is $32,000.00! –Article by Teri Clark in Homeowner's Choice Magazine, February 2006

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